A New Chapter for Sparkk TV
Today, Sparkk TV enters a new era.
After more than a year of growth under our original Midnight identity, we’re proud to introduce Electric Midnight — a bold evolution of our brand that reflects where Sparkk TV is headed and what independent storytelling deserves.
This rebrand launches alongside a refreshed visual system, a redesigned logo, and a more refined platform experience — all built to better showcase creators and elevate the way audiences discover independent films, series, and podcasts.
Electric Midnight isn’t a departure from who we are.
It’s a clearer, more confident expression of it.
Why We Evolved
Since day one, Sparkk TV has stood for one idea: Stream Independent.
As our catalog expanded and our creator community grew, it became clear that our platform needed an identity that felt as confident, modern, and expressive as the stories it hosts.
Electric Midnight was designed to:
Put creators and their work front and center
Deliver a more cinematic, premium viewing experience
Strengthen clarity and recognition across devices and platforms
Signal Sparkk TV’s long-term commitment to independent voices
This evolution allows the platform to feel more focused, more intentional, and more unmistakably Sparkk.
A Refined Visual Identity
At the heart of the rebrand is a new logo and an updated visual language.
The refreshed mark is cleaner, sharper, and more adaptable — designed to live seamlessly across the website, apps, marketing materials, and social platforms. Paired with Electric Midnight’s richer color palette and subtle motion accents, the new identity brings energy without distraction.
Every design decision was made with purpose:
Bold contrast for clarity
Minimal composition for focus
Cinematic depth to elevate content
The result is a platform that feels modern, confident, and creator-forward.
Built for Creators. Designed for Audiences.
While the look has evolved, Sparkk TV’s foundation remains unchanged.
Creators continue to retain ownership of their work.
Content remains free to watch.
Discovery stays human — not algorithm-driven.
Electric Midnight reinforces our belief that independent stories deserve:
Professional presentation
Global accessibility
Long-term visibility
A platform that respects creative control
This rebrand supports that mission by giving every project a stronger, more intentional stage.
What’s Launching Today
As part of the January 1, 2026 rollout, audiences will see:
The new Sparkk TV logo and visual identity
A refreshed website and app experience
Updated promotional materials and social presence
The launch of the official Sparkk TV Newsroom
These updates are live today across Sparkk TV.
Looking Ahead
Electric Midnight represents more than a visual refresh — it marks the next phase of Sparkk TV.
As we move forward, we’ll continue investing in:
Independent creators
Platform improvements
Transparent communication
Thoughtful curation over noise
This is just the beginning.
Stream Independent
We’re excited to share this new chapter with creators, viewers, and partners around the world.
Thank you for being part of Sparkk TV — and welcome to Electric Midnight.
